Share our passion for potatoes!

Out with the old & in with the new…

Posted on 05/10/2011 in News

By the time you have finished reading this article, we will have moved over to new harvest main crop which brings with it its own tidings. The good news is that potato prices have come down from the dizzy heights of almost 340Euros/tonne, last seen early this year, to a more moderate level in line with our expectations. This is vitality important for all of us, as I read that food price inflation is still at a record high, as stated by FAO (United Nations Food & Agriculture Organisation). Whilst the main crop looks good (see potato crop update) we will continue to adjust our processing techniques so that we can deliver consistent quality products for our customers, in line with our promise on value for money.

With new season tenders being re-negotiated in the next 4-8 weeks, the questions facing a lot of our customers at the moment is whether to go for a fixed 12 month contract or shorter term, perhaps quarterly agreements. With the potato price yield curve moving to normal levels, shorter term agreements could mean lower average prices over a 12 month period compared to an outright 12 month fixed price agreement. This however carries its own risk, for example changes in potato prices in the weeks/months to come driven by supply & demand, as well as sentiment and volatility in currency movements, which can have a big impact on the final price. In line with your business requirements, Aviko will continue to offer both options at all times, working with you to make sure that we support your business by delivering consistent quality products at competitive prices.

This quarter's newsletter focuses on British Food Fortnight, where we look at how the humble potato features in a lot of the classic British dishes. The newsletter also highlights the new recipes that we have now uploaded on our website, inspired by industry chef's suggestions. I would also like to take this opportunity to congratulate Nigel Grayson from 7 Day Catering, our iPad2 competition winner, following our free prize draw for new sign-ups to this newsletter.

I trust you will find this update as informative as ever. We are always happy to receive feedback/suggestions/ideas from our customers, so please feel free to get in touch with me directly at m.essa@aviko.com or through our customer service centre at ukhelpdesk@aviko.com

Thank you for taking the time to read through this newsletter.

Mohammed Essa, General Manager Aviko UKI

About Aviko

Worldwide market leader of chilled chips and one of the four largest potato processing companies in the world. That's Aviko. The supplier for fresh and frozen potato products.

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