Very Appealing Potatoes...
Posted on
29/06/2011
in
News
MOHAMMED ESSA
This article focuses on a number of new initiatives that we are
working on to deliver solutions to our customers, including our new
Education Brochure, the launch of our new website and the launch of
our new Supercrunch Fries, ideal for customers wanting to serve the
best crunchy fries made from selected premium potatoes. Whilst the
newsletter highlights all 3 topics, I am focusing on the new
Education Brochure.
There is not a week that goes by where I read about the food
evolution happening in the education and health sectors of the UK
Foodservice market. Most of us remember the evolution being
prompted, if not started almost a decade ago during the Jamie
Oliver saga, where changes to the way we manufacture, deliver,
prepare, serve and even consume food were highlighted as being
important for our sustainable future.
Since then, many manufacturers have been working tirelessly,
trying to bring about better nutrition to the plates of pupils and
patients in the education and health sectors. At Aviko, we have
made, and are continuing to make, many changes in everything we do
to ensure that we deliver products that meet the necessary food
guidelines and contribute to the sustainability of the total supply
chain. An example of which is the recent research we have carried
out in the education sector on the eating habits of pupils from
primary to secondary schools and beyond.
The research, done in consultation with governmental bodies and
customers in this sector, has allowed us to gain a much better
insight into their current and future needs. Using this insight, it
gives me great pleasure to launch our latest Education Brochure
which contains a comprehensive list of our products suitable for
this sector and also for the health sector. You will find that we
have included a number of new products to our brochure, including
spicy slices, jacket potatoes, vegetable burgers and potato quiche,
along with our Steam & Fresh range with mouth-watering serving
suggestions, some of which were taken directly from the feedback we
received from school caterers and pupils.
The results of the research have allowed us to focus on 3 core
messages in the brochure:
- Serve me every day! - Our Steam & Fresh range allows pupils
to enjoy a variety of fresh nutritious potato based solutions every
day.
- Pupils voted us the best tasting potato! - With very little
waste, pupils look forward to and enjoy their potato based
solutions served by the caterer.
- 20% less than the market leader! - This a no brainer as ongoing
reforms in the public sector means that we all need to do more with
less and Aviko offers quality nutritious products that are great
value for money.
I trust the new brochure will meet your approval and, as ever,
we are always happy to receive feedback, suggestions and ideas from
our customers, so please feel free to get in touch with me directly
at m.essa@aviko.com or
through our customer service centre at ukhelpdesk@aviko.com.
Thank you for taking the time to read through the
newsletter.
Mohammed Essa
General Manager, Aviko UKI