From burritos and American waffles to pizza, breakfast has become one of the most innovative markets. The classic English breakfast will always have its place on menus but with the growing influence of global trends, combined with it becoming an all-day dining occasion - thanks to the popularity of brunch and brinner - there really are no limits when it comes to the most important meal of the day!
With so much innovation we want to recognise the great work chefs are doing in our industry and celebrate the best. We will reward the most exciting breakfast in the country with a £500 cash prize as well as one month's supply of Aviko Hash Browns and Aviko Hash Brown Bites.
To provide inspiration we have developed a selection of new recipe videos including a Spanish Baked Eggs and Chorizo, a Breakfast Bruschetta with a twist, American pancakes with a hash brown, bacon and sausage, as well as a breakfast pizza. Watch the videos here.
To enter chefs, caterers and operators simply have to visit www.greatbritishbreakfast.co.uk and share - in no more than 50 words - what it is that makes their breakfast great before midnight on 30th November 2017.