• Salt Awareness Week

Aviko Refuses to Take Healthy Eating with a Pinch of Salt

Posted on 26/03/2015

We’ve stepped up our commitment to be part of the salt solution by continuing to dramatically reduce the salt content across some of our most popular products, and pledging not to add any salt in the majority of our products.

Since 2009, we've removed 18 tonnes of salt across our range of frozen and chilled potato products - including staples such as Roast Potatoes, Mash and Herb Dice Potatoes - and with products such as our Premium Fries containing no added salt at all, it's never been easier for operators to cut sodium chloride from their dishes.

The importance of 'salt-safe' menu options was once again highlighted by World Action on Salt & Health and Consensus Action on Salt & Health (CASH), which jointly launched the 16th Salt Awareness Week in March (16th - 22nd March 2015). Statistics from CASH show that for every 1g of salt cut from the average daily intake, there would be over 4,000 fewer deaths from strokes and heart attacks each year and could save the NHS a massive £288 million per annum*.

Much of Aviko's product range - such as Hash Brown Bites, Sweet Potato Fries and Garlic & Herb Wedges - meet or fall well under FSA guidelines on salt levels - making them especially ideal for children's menus. In addition, Aviko's Tiger Fries - a mix of Sweet Potato Fries and premium Skin-On Superlongs - are sure to go down a storm on kids' menus and, with no added salt, are also an easy way for operators to reduce their sodium chloride-rich offering.

Aviko's salt reduction programme is part of our overall CSR drive to achieve sustainable best practice across the board. The action is detailed in our latest CSR report, published last year, which is available for download here.

More details about Salt Awareness Week can be found at