Our own research shows that 73% of consumers don't feel that the out-of-home sector does enough to cater for gluten intolerances*, which can cause concern for coeliacs. Not only that, it's also a missed opportunity for operators - 59% of people want to see more gluten-free options available on menus while 21% would be willing to pay more for them*.

Offering coeliac friendly choices needn't be difficult or time consuming. Operators can be safe in the knowledge that Aviko's most popular products, including our Premium Fries range, are produced in a dedicated gluten-free factory, offering an easy way to meet the demand - something not all potato product suppliers can guarantee.

We'll be supporting operators in the run up to Coeliac Awareness Week and beyond, so stay tuned for further insight, tips and inspiration on how you can become a Gluten-Free Hero. In the meantime, check out our dedicated gluten-free webpage here.

*Aviko/Toluna 2015