What a difference 12 months makes - after two years of high potato prices, they are now, on the whole, much lower. While potatoes are plentiful, astute caterers will find a way to increase potato servings in order to lower the cost per meal and increase profit.
It's difficult to determine why potato consumption rises or falls. Consumers have a number of choices when it comes to selecting their preferred carbohydrate and various external factors such as social and physical surroundings, the presence of other people, temperature, smell, colour and time can affect food choice.
Organisations such as the British Potato Council (BPC) are making great efforts to increase our understanding of these factors on consumer behaviour. The BPC has also recently launched an initiative to encourage the nation to increase its consumption of the humble spud. The 'One Voice' campaign calls on the industry to work together to communicate the benefits of potatoes, namely that they are healthy, sustainable, versatile, affordable and an important contributor to the economy.
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