• Cheap as Chips...

Cheap as Chips...

Posted on 29/09/2014

As far as idioms are concerned, nothing currently comes closer to the truth than ‘cheap as chips’ – it sums up today’s price of chips perfectly.

What a difference 12 months makes - after two years of high potato prices, they are now, on the whole, much lower. While potatoes are plentiful, astute caterers will find a way to increase potato servings in order to lower the cost per meal and increase profit.

It's difficult to determine why potato consumption rises or falls. Consumers have a number of choices when it comes to selecting their preferred carbohydrate and various external factors such as social and physical surroundings, the presence of other people, temperature, smell, colour and time can affect food choice.

Organisations such as the British Potato Council (BPC) are making great efforts to increase our understanding of these factors on consumer behaviour. The BPC has also recently launched an initiative to encourage the nation to increase its consumption of the humble spud. The 'One Voice' campaign calls on the industry to work together to communicate the benefits of potatoes, namely that they are healthy, sustainable, versatile, affordable and an important contributor to the economy.

I trust you will find the Q3 newsletter informative and I am always happy to receive any feedback/suggestions/ideas you may have, so please feel free to get in touch with me directly at or through our customer service centre at

Mohammed Essa,

General Manager

Aviko UKI