Though potatoes themselves don't contain gluten, how and where they are prepared means operators could be unintentionally serving gluten to customers, which can mean serious side effects for those with an intolerance.

There's a huge opportunity available to operators that carefully consider their coeliac friendly menus - crucially, 73% of people don't feel that the out-of-home sector does enough to cater for gluten intolerances and 59% of people want to see more gluten-free options available*.

Operators can be safe in the knowledge that our most popular products, including our Premium Fries and Wedges, are produced in a dedicated gluten-free factory, offering an easy way to meet the demand for coeliac friendly dishes - something not all potato product suppliers can guarantee.

In readiness for Coeliac Awareness Week, we've created a range of point-of-sale materials to help you shout about your gluten-free menu options and encourage diners. We'll also be launching new activity in the run up to Coeliac Awareness Week to support you even further with your menu planning so stay tuned!

Find out more about our coeliac friendly options on our products page, which includes a gluten-free search filter.

*Aviko/Toluna 2015 ^Potato Council