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Great British Breakfast Boosts Profits

Posted on 07/01/2015

New independent research commissioned by Aviko has revealed the profit boosting power of the great British breakfast, with 29% of people choosing to eat the most important meal of the day out-of-home at least once a week and 52% opting for brunch and dining after 9am.

The research highlights the  growing window of opportunity for caterers when it comes to breakfast after delving into consumer breakfast eating habits across cafés, hotels, restaurants, bakeries and pubs. We've created a handy infographic featuring the key findings here, as well as an animated video version available to watch here.

An incredible 75% of people will order a cooked breakfast when kick-starting their day out-of-home, with 70% most likely to order a 'Full English' followed by scrambled eggs on toast. For caterers planning their breakfast menu, the top three items consumers want are sausages and bacon (52%), followed by eggs (23%) and hash browns (18%).

Our delicious range of breakfast sides includes Hash Browns which have become an essential breakfast item for many consumers - in fact, 68% think a great British breakfast should include them!

With on-the-go a key consumer trend, our Hash Browns can also be upsold with breakfast baps. The research revealed the not so humble bacon butty to be the nation's favourite (50%), while 21% of people opted for sausage and 16% preferred a vegetarian breakfast with egg & mushroom.

Not only are they in demand, our research found that 80% of people would expect to pay 50p more if their breakfast was served with a hash brown. This presents an important profit opportunity for caterers - especially given that they can increase the revenue per ticket by as much as 30%+."

Special diets proved another opportunity for caterers - a staggering 80% of people don't think there are currently enough gluten-free cooked breakfast choices, while 54% believe vegetarian options are lacking.

Our Hash Browns are not only suitable for vegetarians, they are also gluten-free, helping caterers tap into thegrowing market, while giving peace of mind that they appeal to coeliac suffers and non-sufferers alike.

To help operators keep menus fresh, Aviko has a range of breakfast boosting items including Hash Brown Bites perfect for on-the-go, the innovative Bubble & Squeak Rounds and the ultimate breakfast side, Hash Browns.


*Aviko/Toluna, November 2014

+Based on adding a portion of Aviko Hash Browns to a breakfast bap costing approximately £2.50