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It’s that time of year again...

Posted on 29/09/2015

We’ve enjoyed an abundance of potatoes so far this year and as we head into the final months, it’s a great time to rebalance the integrated supply chain.

2014-15 produced a bumper crop which led to low potato prices across the European Union - at the expense of farmers - and added to the deflationary economic environment that we are all enjoying as consumers. However, as the saying goes, what goes up must come down, and this is true of the humble potato. It's likely that 2015-16 will be a year of change and we should expect to pay more for our spuds due to the comparatively lower harvest. That said, I am one in favour of a sustainable and equitable supply chain where all efforts are shared by the whole ecosystem.

As the global population rises and net migration across much of Europe increases, there will be a demand for larger crops. The question is, will we have enough varieties of potatoes to feed the global population in the years ahead?

Through centuries of selective breeding, farmers now cultivate over a thousand different varieties of potato, each with a slightly different texture, colour and a neutral starchy flavour that can serve as a blank canvas for creative chefs.

So for now, let's enjoy the new harvest, be thankful for the fresh produce the new season brings and work together to make sure we continue to invest in good food for current and future generations. 

I am always happy to receive any feedback/suggestions/ideas you may have, so please feel free to get in touch with me directly at or through our customer service centre at

Mohammed Essa,
General Manager
Aviko UKI