Building on last year's successful search, the 2016 competition will feature a 'Best Hot Breakfast' category, as well as 'Best British Breakfast On-The-Go', to highlight the growing trend for food on-the-go - a sector that comprises a quarter of all eating out spend*. The winner of each category will win a weekend for two in London with breakfast at the Sky Garden.
Mohammed Essa, General Manager UK and Ireland, Aviko, explains: "Not only is the breakfast and brunch market booming with Brits spending £76million every day on eating it out-of-home**, so too is the demand for on-the-go options. It's therefore essential for operators to work this onto menus and make the most of the opportunity.
"There are so many exciting and innovative operators out there so we're really looking forward to seeing how they're taking their breakfast menus to the next level - whether that's with interesting flavour combinations or unique presentation ideas - and rewarding them for their efforts."
To enter, simply visit www.greatbritishbreakfast.co.uk, choose a category, and share - in no more than 50 words - what it is that makes your breakfast great. There is also an option to include an image if you want to bring your entry to life. The competition will be open until midnight on 1st November 2016.
Find out more information on last year's winners here.