Let's not be overly verbose and get straight into it…
The foodservice sector has shown incredible togetherness throughout 2020, did you see that even Burger King were supporting their rivals McDonalds? That's something we never thought we'd see in our lifetimes. Here are some other examples of great community and cooperative offerings.
Supporting street food traders in Manchester, Grub-E-Mart offers a delivery and collection service available on Saturdays. It's all centrally ordered through Grub's website and customers can order during the week for their weekend treat. They feature different street food vendors each week and are great at using Social Media to raise awareness of their offers.
The pub hub is a great idea to bring together local suppliers, household essentials, heat at home meals and in this case, fish and chips on Thursdays and Fridays. The Mobberley Pub Hub is a collection of pubs offering a variety of different services to the community, from locally brewed beers, to hampers, through to fantastic pub food.
This one crosses over to our next category, but it also features a plethora of restaurants on one platform, offering customers some of their favourite meals in meal kit form. Featuring brands such as TFI Friday, Meat Liquor, Franco Manca, and Burger & Lobster, among others, the start-up has been a roaring success so far.
Meal kits have been a winner in 2020, with lockdown and the inability to go and eat out, people have rekindled their love of cooking. Many restaurants have been taking advantage of this trend, here's some great examples.
A small street food vendor, also available wholesale, has adapted really well this year. They're offering fantastic hot dog and breakfast meal kits, on a limited supply. They've been so successful that they have password protected their shop to ensure their customers get a fair crack of their wares.
On the premium end of the scale is the Hawksmoor at home offering. They've kept things simple with two food options (three if you count the one served without alcohol) and as you'd expect from Hawksmoor, it's steak and quality focused. This is a good strategy as their primary customer base, namely ABC1s, have been spending more on delivery in 2020.
Independents offer just heat
There are quite a few restaurants offering heat at home menus, getting customers to order for delivery on a certain date. The support from their community on the likes of Facebook has been superb with people striving to support their local businesses. Some examples include: Las Paelleras, Millars Eatery, and heat at home pizzas by Lardo.
Keep in your customer's minds
We've seen some restaurant owners and chefs become local celebrities during the first lockdown with their social media appearances. This is great in so many ways, firstly you're giving your customers good information to help them with recipes and cooking tips, secondly, you're also keeping in the mind of your customers so that when they do order food, you're more likely to get that order. Here are some great examples:
And finally, eggs in separate baskets
Wicked Burger recently opened in Leicester who operate mainly from dark kitchens via delivery aggregators. Rather than featuring one massive menu, they have set up separate brands operating from the same kitchen, Wicked Burger, EggsQuisite, and Wraps & Wings.
This is a clever way for the business to maximise their potential across different cuisines and mealtimes.
That's it until next time folks
Thanks for reading and keep up the great work. We're proud to be part of this amazing industry. If you've got anything to shout about or see something that you think would help your peers, let us know and we'll add it to the next edition of Restaurant Talk.
Until next time. Good health and prosperity to you.
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