• Sowing the seeds of growth

Six Wild Predictions for 2018…

Posted on 13/12/2017

For my final newsletter of 2017, I have made six predictions for 2018 which we will re-visit in one years’ time:

  1. From today's low potato prices, I predict future prices will rise to over 220 Euros per tonne again.   
  2. We will see further consolidation in the UK food market with a large foodservice operator or retailer (+£200m turnover) being acquired or merging.
  3. The global stock market will take a correction of -20% or below at some point in 2018.
  4. England (sorry fans!) will not win the 2018 World Cup in Russia.
  5. Apple will become the 1st trillion-dollar company in history.
  6. Bitcoin will surge above $25,000 next year.  

 As another year closes, I would like to thank everyone who has worked with Aviko and the wider food industry for the progress we have made. I trust you will find this newsletter informative and as ever we are always happy to receive feedback/suggestions/ideas from our customers, so please feel free to get in touch with me directly at or through our customer service centre at

Merry Christmas and a healthy and prosperous 2018 to everyone!

Mohammed Essa,
Commercial Director
Aviko UK & Ireland