• The Casual Dining Show

The Casual Dining Show

Posted on 28/03/2014

We participated at the first ever Casual Dining Show on 26-27 February at the Business Design Centre, Islington, London and were delighted with the event and the traffic to our stand.

The Casual Dining Show is the first ever trade show entirely dedicated to the UK's thriving casual dining sector and attracted hundreds of decision makers from quality branded restaurants and pub companies, as well as many independent operators. As a hugely important market for us, we found this new show to be the perfect place for us to meet new operators, as well as catch-up with existing customers.

Our stand, designed as a 50's style American diner, was an instant hit with visitors, with our two lovely 50's themed waitresses handing out Tiger Fries (Sweet Potato Fries & Superlongs Skin-On) whilst mixing with visitors on the stand, leaving the sales team to get on with the important job of talking fries.

During the first day of the show, we hosted a Round Table event for sixteen of the industry's leading figures in the casual dining market, with attendees including growing brands like RossoPomodoro and Pizza Pilgrims. The session was hosted by H2O's new magazine, Casual Dining, with an agenda to discuss the latest industry trends and key directions and challenges, allowing us to gain valuable insight into the sector as well as meet some key decision makers. The write-up of the day will be a standout feature in the launch edition of the Casual Dining Magazine so make sure you get your subscription.