It's the best of both worlds - trendy and, in general, reasonably healthy food served quickly and at an affordable price. What's not to like? Casual dining outlets are becoming widespread throughout the country and it's not just their value for money and relaxed dining atmosphere that makes them so successful - but rather an adoption of clever and community marketing tactics.
The casual dining concept engages entire communities of people by offering meal deals and freebies. And the conversation doesn't stop there. These offers also enable outlets to make contact with their customers on a daily basis. The more traditional, mainstream media routes are often deemed too expensive for small chains and independents, but more importantly, they don't address or reach their diners in the same way social media does.
By using local networks and knowledge, independent caterers and
small chains have as much of a chance of pulling in guests from the
cold, as the big chains with their equally-sized marketing
Shouldn't every brand or company aspire to have an open dialogue with their target audience? Hearing the good, the bad and the ugly, allows for timely adjustments to your brand strategy and keeps your customers' needs at the forefront of discussion.
I would therefore like to invite you to get in touch with us on Twitter @AvikoUK and share your views on industry trends, recipes and potato products.