• Warm Up Winter Profits with Free British Sausage Week POS

Warm Up Winter Profits with Free British Sausage Week POS

Posted on 30/09/2014

With ‘bangers and mash’ the third most popular comfort food among British consumers (after chocolate and ice cream)* and British Sausage Week (3rd – 9th November 2014) fast approaching, it’s important to capitalise on this key date and spike in demand during the winter period.

On average, 2.3 million Brits eat sausages for dinner each day - that equates to almost 200,000 tons each year*. With mashed potato the accompaniment of choice among Brits*, it's important to include this on your winter menus and maximise profits in the process.

To support you, we've created free point-of-sale materials so you can make the most of British Sausage Week. Available to download at, the range of posters, flyers and tent cards will encourage diners to order the great British staple of 'bangers and mash'.

Our Craft Guild of Chefs endorsed mash range is perfect for time-pressed caterers - the products are prepared in the traditional way with fresh butter and milk, and are then frozen to ensure the flavour and nutrients are locked in. The fact they are prepared in individual cubes means you are also able to control portion sizes and minimise wastage.

Gluten-free and also suitable for use with roast dinners, pies and casseroles - all of which are among the most popular meals eaten with potatoes** - mash is a 'winter warmer' that works hard on menus throughout the cold weather. 

Download your free British Sausage Week POS now from

*The Great British Sausage Report - Sausage Appreciation Society
**Kantar Worldpanel March 2014