With four frozen products available - Thick Cut Super Crunch Oven Chips, Rib Cut Sweet Potato Fries, Bite Sized Hash Browns and Herb Diced Potatoes - the range reflects current food trends and will arm the convenience channel with a real point of difference, yet one that will appeal to the masses.
Mohammed Essa, Aviko General Manager UK & Ireland, explains: "Our new range enables the convenience channel to offer high quality frozen potato products that are better than chips! It's important to give retailers the opportunity to provide their customers with restaurant quality food that can be prepared quickly and conveniently in their own homes. Not only does our range support them with this, it's also entirely gluten-free, helping retailers tap into a market worth £210m^.
"We're passionate about potatoes, having supplied the foodservice industry for over 50 years - in fact, most people will have enjoyed a portion of our fries or hash browns without realising it - so we're excited to launch this range into retail."