Whilst this may be good news for consumers, it does not change the global supply & demand dynamics. What we are seeing today is the continued rise in the consumption of potato based products across many countries. This is evident from the processed potato export figures as published by World Potato Markets where both Europe & North America processors are enjoying record exports in volume & value. So, the fundamentals of rising demand are in place with supplies either lagging as we witnessed in 2015-16 or sometimes, optimistically running a little bit ahead of demand. For now, consumers should welcome the fall in potato prices in Europe, although for UK consumers once the currency conversion is factored in, the result is not as pleasing.
I trust you will find the Q3 newsletter informative. As ever, we are always happy to receive feedback/suggestions/ideas from our customers so please feel free to get in touch with me directly at email@example.com or through our customer service centre at firstname.lastname@example.org